2022 Annual Conference and Trade Show in Milwaukee


Thank you to everyone who joined us this year!


This year was a big success! With fun activities such as the Golf Outing at the Meadowbrook Country Club, Fishing on Lake Michigan, Watching the Brewers vs Cardinals game from the Northwest Mutual Legends Club and the spouses outing – Taste of Tosa Tour!

Education & Training courses offered this year:

3 Hour Concealed Carry Class

MOAB De-escalation Course

Big Daddy Games Repair Training

Troubleshooting and Programming with Banilla Games


Clinton S. Pierce Award Presented!


The Clinton S. Pierce Award is an award of merit that is presented on occasion to an outstanding WAMO member for exceptional service to the industry.

WAMO was thrilled to present the association’s highest honor, the CS Pierce Award, to a very deserving candidate. This particular member started in 1985 with one cigarette machine and has grown his operation into a thriving and respectable business.

Steve Murphy, Games R Us, Inc.

Over the past 37 years, this gentleman has dedicated an enormous amount of time to the industry in a variety of meaningful ways. Since being introduced to WAMO by Bruce Dentice, he has worked for years on the Legislative Committee that has been instrumental in passing bills that have benefited everyone in this local industry. In fact, he has been invited to speak at national meetings on some of these legislative successes and other matters. Between serving on the MACD Board and WAMO Board, he has been in industry leadership for the past 25 years. However, what he is likely best known for by the masses is his incredible work and involvement with the WAMO Convention & Trade Show.  After attending his first conference at Blue Harbor in Sheboygan that only had 40 people in attendance, this member understood the importance of everyone coming together and knew we could do better as an organization.  He has since grown this Conference into a fun, value-based event, with over 250 people in attendance, that garners national recognition both by AMOA and industry publications like Replay Magazine.  He developed the concept of the spouses outing to encourage this to be a family event.  He works with the Brewers, WAMO staff, speakers and others year round to create a Conference and Tradeshow that shows real value and appreciation to the membership.

Thank you Steve! You are appreciated!

Keep an eye out for next years convention details!

June 2023!

Hope to see you there!

Please contact our Executive Director, Amanda Soelle, with questions or concerns (amanda@wamo.net / 608-709-1960).