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Recognizing the fact that in the conduct of our business, no individual or concern in any community can act regardless of his neighbors and competitors, and that while the spirit of competition has been so deeply imbedded within each human being as to cause it to enter into, and influence, every transaction; but at the same time believing there are methods of competition which are clean, honorable and legitimate, whereby we can compete without wronging others and without demoralizing the business in which we are engaged, we do pledge our full support to the following Code of Ethics:

1. We believe that our industry is honorable and that we provide a valuable and necessary service to the public. We are ever mindful of the part that our industry plays in the life of our community.

2. We recognize that our industry has a responsibility to maintain the highest possible standards in order to serve the public to the best of our ability.

3. We shall always deal fairly with our customers. We shall handle all complaints courteously, admitting errors or mistakes and shall make adjustments cheerfully and promptly.

4. We shall cooperate with all public officials and government agencies in every proper way and shall comply with all laws and regulations pertaining to our business. We shall maintain an active interest in civic affairs and in matters pertaining to the public welfare.

5. We recognize fair and ethical competition as a means of making our industry more efficient and stimulates the greatest possible service to the public. We shall constantly recognize and respect the rights of competition and shall use fair methods and practices in our efforts to promote business.

6. We shall always be mindful of the services that the trade members of our industry provide and shall treat them and their employees with respect, dignity and courtesy. We shall meet all obligations promptly in accordance with recognized and established credit practices.

7. We shall employ people of good reputation and skill and shall compensate them fairly and adequately according to their individual abilities and skills. And, furthermore, shall provide time for training programs and opportunities for advancement, where possible, and safeguards for the prevention of injuries and accidents. We shall provide healthful and pleasant physical and moral surroundings and shall be constantly alert to the needs, welfare and happiness of each employee.

8. We shall faithfully execute all contracts to conduct our business and affairs in such a manner so as to gain the confidence and respect of fellow operators, customers, manufacturers, trade members and the general public.

9. We shall faithfully analyze the needs and requirements of locations and recommend the equipment best suited to these needs. We shall at all times deal fairly and justly with the locations and condemn all forms of practices which tend to discredit the industry or injure its public relations.

10. We shall always conduct our business in a manner that will reflect the very highest citizenship, in accordance with the Bylaws of the Wisconsin Amusement and Music Operators, and actively support a program of public relations for the industry.

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